The
context
Our work challenges are so complex that collaboration with others
is essential. Many teams are under pressure to review, improve and
promote their services, either internally to your partners, or externally
to suppliers and customers. The pressure to be excellent is relentless.
Like it or not, but effective public relations is part of your challenge.
I believe that it’s easy for
teams to:
• Ingrain habits of busy-ness
at the expense of motivating purposefulness
• Dismiss the value to be
gained from productive reflection on direction and progress
• Turn a blind-eye to their
strengths and weaknesses
• Get banjaxed by time pressures,
and miss opportunities for creative thinking
• Learn good habits that improve
results and morale
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